Gold Winner
Branding for Graphic Design
Promotional Materials for Graphic Design
Animation & Illustration for Websites
Branding for Banking & Finances
Silver Winner
Branding for Social Change
Contribution
Brand animation ( Chang An Ting )
Brand direction, graphic design ( Jay Chang )
Copywriting ( Effie Peng )
Unagii: Your Crypto Personal Finance Hub
Unagii is a B2C crypto platform offering staking services to individual investors. Investors commit to holding their crypto assets for a set period, ensuring network stability and earning rewards, similar to a savings account. Users can manage single coin staking and diverse portfolios on the platform.
Strategy
Branding
Animation
Challenging Norms: Breaking Away from the Typical Fintech Look
In a market saturated with attractive fintech designs, our challenge is to infuse uniqueness and vibrancy while maintaining a strong focus on the platform's financial knowledge and expertise. The goal is to move beyond the typical clean and modern tech company look and ensure the brand not only catches the eye but also resonates on a personal level.
The Need to Have an Expressive Voice
Given Unagii's focus on individual users, the brand aims to establish a personal and conversational connection with its audience. Bold and Expressive: To add a human touch and personify our visuals, we've integrated pixelated halftone patterns and subtle noise effects into our graphics. While retaining the original color palette, we experimented with tints, shades, and pencil sketching to add dynamism and a handcrafted feel to our visuals.
Craft Your Portfolio Like a Collage
Unagii's platform empowers users to curate their own coin portfolios, offering a delightful experience akin to creating a collage. We decided to establish a distinctive identity characterized by graphics that integrate collage and hand-drawn elements. This choice underscores the customizable and enjoyable aspect of the brand's experience.
Modern Journalism for Information Sharing
Unagii is committed to educating and supporting users through a brand known for its educational, resourceful, and informative nature. Embracing modern journalism principles, it excels in disseminating information. This approach is evident in sub-brand logos like Unagii Community, Library, App, and Labs, as well as the online cryptocurrency library. Each subject boasts story-telling cover designs, offering readers a preview of the content and bringing narratives to life.
Digital to Prints
We created a series of posters to showcase Unagii's dynamic personalities and highlight its learning aspect and multichain capability as part of our marketing strategy. The posters feature relatable characters and emphasize the educational resources available on our platform, as well as our ability to seamlessly connect with multiple blockchain networks.
Unagii Library
Unagii offers a vast online library for learning about cryptocurrency. We've designed covers for each subject with a unique and creative design that tells a story of what to expect from the content.
With the adoption of the new design language, we have gained the flexibility to express ourselves more vividly and unleash our creativity. The innovative collage-style design approach has allowed us to narrate stories in a more vibrant and impactful manner.
Celebration and Stickers
Unagii celebrates all communities and cultures, and we have recently launched a campaign for both Christmas and the upcoming 2023 Chinese New Year. Additionally, we have designed a collection of Chinese New Year-themed Telegram stickers to share with the Unagii community.
Check out the new website for Unagii
