A Challenging Beginning
Halo Swap stands as a decentralized exchange protocol operating within the Ethereum blockchain ecosystem. Its core mission is to optimize user benefits, offering a remarkably secure platform with minimal swap fees. This protocol emerged in the midst of the 2022 crypto bear market, a time of heightened market uncertainty and apprehension. Our foremost task is to establish a branding strategy that not only restores confidence and trust in this challenging market environment but also sets us apart in the midst of the bustling competition.
Strategy
Branding
Animation
Content
Born in the Web 3
Within the dynamic landscape of Web 3, innovation and grand ideas flourish. Here, early adopters converge, forging communities that mutually ignite innovation. To encapsulate this vitality and enthusiasm, we crafted a brand workshop. Our focal points revolve around the keywords: secure, loyal, unique, and innovative. With these characteristics as our guiding stars, we rooted our design choices in these very attributes.
The Digital Renaissance
In our quest to craft something distinct, we ventured into the realm of diverse artistic directions. Our aim was to present a distinctive appearance that remained relatable. We sought to pay homage to tradition while embracing contemporary vibes. Ultimately, we settled on a visual concept that melds the elegance of Renaissance painting with the modern allure of pixel art, a fusion we affectionately refer to as "Digital Renaissance."
Logo Design
The inspiration for the figure design drew from Demeter, the Roman goddess associated with harvest and fertility. The dual-tone design serves as a symbol of token swapping. To evoke a sense of stability and seriousness, we adopted a more traditional badge-style format for the design.
Brand Typography
Brand Color Palette
Alteration of Art
By alternating our painting style, we can infuse a distinctive visual identity and weave our unique narrative. This allows us to convey our enthusiasm for the new product and reinvigorate our community. As part of Halo Swap's pre-launch campaign, we crafted a collection of memes within this artistic direction.
